MaGIC collaborates with SCEIC to develop Sabah talents via University Startup Challenge.

KOTA KINABALU: Malaysian Global Innovation and Creativity Centre (MaGIC) is aiming to reach out and develop local talents by providing more opportunities to students in Sabah.

To achieve the target, the Selangor-based MaGIC is working together with Sabah Creative Economy and Innovation Centre (SCEIC) here for the 2021 University Startup Challenge (USC). 

MaGIC Chief Executive Officer Dzuleira Abu Bakar
MaGIC Chief Executive Officer Dzuleira Abu Bakar

MaGIC chief executive officer Dzuleira Abu Bakar said the centre has always been a proponent of capacity building to help future-proof startups, improving market access as well as increasing value creation in terms of revenues and investments. 

“But, it is not something MaGIC could do alone. Building a vibrant and sustainable startup ecosystem at a national, regional and global scale requires a concerted effort from all stakeholders – from entrepreneurs and corporates, to regulators and consumers – as we attempt to innovatively develop solutions for challenges that come our way.
“We should have that open platform and conversation to bring the right people onboard and devise more effective solutions. 

“This is even more important as each player has limited resources. With the help of the right and like-minded partners, we can scale the solutions and achieve a bigger impact,” she said, adding collaboration with SCEIC would allow MaGIC to expand the initiative further.

The USC is a startup immersion programme for students aged between 18 and 35 at both private and local higher learning institutions in Malaysia.

Throughout the 6-month period, the challenge is expected to roll-out 6 online idea camps, 4 online bootcamp and a pitching workshop.

“Ultimately, the goal of the programme is two-prong; Creating a thriving innovation-culture in Malaysia by building a large pool of startups; and increasing future-forward, quality talent pool with entrepreneurial mindset.

“By providing our future founders the necessary support system, it means giving the innovation economy a better chance to find impactful innovations,” said Dzuleira.

USC was launched in 2019 as part of MaGIC’s overall youth empowerment initiative. Ever since its inception, the challenge has benefitted over 300 students to date. 

Meanwhile, SCEIC General Manager Viviantie Sarjuni said they are collaborating with MaGIC to promote 2021 University Startup Challenge (USC) and push the recruitment drive in Sabah via all possible platforms.
She added students in Sabah should take part in the challenge on top of programmes available at the learning institutes.

“It was imperative that students are exposed to opportunities from outside. They should be connected with some of the best mentors from the industry so they can learn more of what’s happening outside of their institutions and in the real world. 

“This experience can be used to help them once they have graduated and start looking for jobs. 

“Those ideas they have proposed through USC can also be nurtured and potentially generate incomes as well as providing jobs for others,” she said, hoping there are at least 300 students participating in it. 
The application is open now, and there are six sessions for this nationwide programme until May 30.

The first session will begin on April 17 and 18.

For more information on USC 2021, please visit

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