KOTA KINABALU: The Borderless Kaamatan 2021 received enormous interest worldwide, said Sabah Deputy Chief Minister Datuk Seri Dr Jeffrey Kitingan.

It was proven with over nine million viewers in 40 countries tuning in to watch the various programmes presented online.

He added that the number of ‘Likes’ received on the Borderless Kaamatan 2021 official media ‘Kaamatan TV’ Facebook Page showed the enormous interest generated by the cultural event.

“I believe we should support any efforts aimed towards celebrating our culture through the Kaamatan Festival.

“We must ensure that our culture stands the test of time while also adapting to the changing needs of our own people.

“This includes adopting digital technology to ensure that everyone can participate in the celebration while also promoting our culture and customs to the rest of the world,” he said after attending the Top Influencer & Content Creator 2021 prize ceremony here, Saturday.

Kitingan, who is also the Chairman of this year’s State-level Kaamatan Main Organising Committee, said he is already looking forward to next year’s celebration and hopes that it would surpass this year’s Kaamatan Festival.