Malaysia joins global MICE event IBTM

BARCELONA, SPAIN: It is the 11th year Malaysia participated in the annual IBTM World, which is the leading and biggest global event for the meetings, incentives, conferences, events and business travel industry here.

It is taking place at Barcelona, Spain from 29 November – 3 December 2021. 

Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia will be leading the Malaysian delegation along with other participating partners namely Business Events Sarawak and Sabah Tourism Board. 

MyCEB chief executive officer Noor Ahmad Hamid said IBTM World allows MyCEB to continue promoting Malaysia’s top experiential locations for corporate meetings and incentive travels through the Meet in Malaysia Campaign and specifically the Let’s Meet Tomorrow programme to the European business events market.

“It helps strengthen and increase Malaysia’s visibility as a preferred business events destination while enabling us to connect with the key players in the business events industry, opportunity to be exposed with various innovative ideas, and to gain insights of the current trends which will help propel Malaysia’s business events industry to the forefront,” he said in a statement.

Malaysia team will also be sharing new products and developments available in the country that will enhance the country’s offerings to the business events industry as well as entice event planners and organisers to hold their meetings, corporate and incentives groups, conferences and exhibitions.


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