Cars and Urban Lifestyle Trends (CULT) to attract 30K visitors

KOTA KINABALU: Sabah’s homegrown Cars and Urban Lifestyle Trends (CULT) event is coming back for the second time this November.

CULT event director Azlin Awang Chee said this year’s car show with the goal of drawing 30,000 visitors and car enthusiasts.

The Sabah International Convention Centre (SICC), where the first show was held last year and over 600 custom vehicles were displayed, would again serve as the exhibition’s venue.

He said that CULT was determined to provide a memorable experience for locals and visitors by organizing various side activities and entertainment celebrating the thrill of automotive culture.

“The fact that our very first CULT car show was met with overwhelming enthusiasm demonstrates that the car culture in Sabah is alive and vibrant.

“The SICC’s enthusiastic backing is also a huge boost for our event, which attracted over 20,000 crowds last year.

“This time, we plan to bring in a greater selection of rare and unique vehicles from abroad and across the country,” said Azlin, adding they have received confirmed participation from Thailand, Singapore, and Indonesia.

Azlin, alongside CULT promotion director John Kong, paid a courtesy call to Sabah Tourism Board (STB) chairman Datuk Joniston Bangkuai today to brief him on the second edition of CULT Carshow.

Joniston, while praising the initiative taken by the group and its success, said Sabah ought to host more signature events just like CULT, which can draw international participants.

“Big car shows can attract a large number of car enthusiasts and collectors from all over the world. This can create a buzz and generate interest in Sabah, drawing in visitors who may not have considered Sabah as a tourist destination before,” said the state Assistant Minister of Tourism, Culture, and Environment.

“I believe the event can help to create a sense of community and bring people together while also highlighting the unique attractions and offerings of Sabah as a tourism destination,” said Joniston, adding STB supports events that benefit the state and have economic spillover.


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